Ajay Bijli On Why Classic Films And Live Events Are Back In Theatres

In this Business Today podcast, PVR INOX MD Ajay Bijli explains the renewed interest in re-released classic films and alternative content at cinemas. Movies such as DDLJ, Sholay, Rockstar and Andaz Apna Apna have drawn audiences back to theatres despite being available on streaming platforms. Bijli says these screenings highlight the enduring appeal of the big-screen experience and shared viewing. He notes that re-releases contributed nearly 15% of revenues last year, while this year they are being used selectively due to a strong pipeline of new films. Bijli also discusses the economics of live sports screenings and concert films, including IPL matches, saying shorter formats perform best and help optimise cinema infrastructure.