Apollo redesigns cancer care management
Apollo Hospitals Chairman Dr Prathap C. Reddy and Preetha Reddy, Executive Vice Chairperson of the group, shared this at a press conference in Hyderabad recently.
- Aug 8, 2016,
- Updated Aug 8, 2016 4:09 PM IST
In what appears to be a reconfiguration of its cancer care infrastructure, Apollo Hospitals has announced that it is now "converting its cancer management infrastructure into an independent functional entity, Apollo Cancer Institutes."
Apollo Hospitals Chairman Dr Prathap C. Reddy and Preetha Reddy, Executive Vice Chairperson of the group, shared this at a press conference in Hyderabad recently. Cancer care has apparently become a huge set up within the group and covers nine cancer hospitals. Responding to a question from Business Today, Preetha Reddy said that typically a fourth, if not as many as a third, of all Apollo patients seek cancer treatment.
While the hospital does not have a number to share on the revenue contribution from cancer treatment, Preetha Reddy says, "We don't have an offhand cancer on this but my guesstimate is that probably 20 to 22 per cent of the hospital division revenues are coming from cancer care simply because a lot of medical tourism work is coming from oncology." At the moment, there is not going to be any separate financial reporting for the new entity in cancer care.
"The financial reporting of cancer institutes will take a little bit more time because AHEL (Apollo Hospitals Enterprise Limited) is one single entity and right now we only have pharmacy which is reported separately but the centres of excellence are all part of the hospitals division. Right now, it is hospitals and pharmacies," says Preetha Reddy.
A press release said that "apart from creating independent institutes, Apollo has networked these institutes to leverage the strengths of all its specialists and the technology across the country." It further gives details of the hospitals: "Apollo Cancer Institutes in Chennai, Hyderabad, New Delhi, Kolkata, Ahmedabad, Bilaspur, Bengaluru and Madurai are all part of this new initiative and all of them work on a common platform using standardised protocols to ensure uniform standards."
A large group of doctors from the group's 650 to 700 strong oncology team was present at the event. Some of them talked of the focus now in providing precision oncology and the use of new radiation techniques like True Beam, Novalis Tx, Tomotherapy and Proton Therapy. Apollo is now investing in new proton therapy in Chennai and this, Dr Prathap Reddy said, will provide latest technology at lower costs than abroad.
In what appears to be a reconfiguration of its cancer care infrastructure, Apollo Hospitals has announced that it is now "converting its cancer management infrastructure into an independent functional entity, Apollo Cancer Institutes."
Apollo Hospitals Chairman Dr Prathap C. Reddy and Preetha Reddy, Executive Vice Chairperson of the group, shared this at a press conference in Hyderabad recently. Cancer care has apparently become a huge set up within the group and covers nine cancer hospitals. Responding to a question from Business Today, Preetha Reddy said that typically a fourth, if not as many as a third, of all Apollo patients seek cancer treatment.
While the hospital does not have a number to share on the revenue contribution from cancer treatment, Preetha Reddy says, "We don't have an offhand cancer on this but my guesstimate is that probably 20 to 22 per cent of the hospital division revenues are coming from cancer care simply because a lot of medical tourism work is coming from oncology." At the moment, there is not going to be any separate financial reporting for the new entity in cancer care.
"The financial reporting of cancer institutes will take a little bit more time because AHEL (Apollo Hospitals Enterprise Limited) is one single entity and right now we only have pharmacy which is reported separately but the centres of excellence are all part of the hospitals division. Right now, it is hospitals and pharmacies," says Preetha Reddy.
A press release said that "apart from creating independent institutes, Apollo has networked these institutes to leverage the strengths of all its specialists and the technology across the country." It further gives details of the hospitals: "Apollo Cancer Institutes in Chennai, Hyderabad, New Delhi, Kolkata, Ahmedabad, Bilaspur, Bengaluru and Madurai are all part of this new initiative and all of them work on a common platform using standardised protocols to ensure uniform standards."
A large group of doctors from the group's 650 to 700 strong oncology team was present at the event. Some of them talked of the focus now in providing precision oncology and the use of new radiation techniques like True Beam, Novalis Tx, Tomotherapy and Proton Therapy. Apollo is now investing in new proton therapy in Chennai and this, Dr Prathap Reddy said, will provide latest technology at lower costs than abroad.