Aayush Wellness enters bone health market with new calcium and vitamin tablets
Kashiram Jadhav, director of Aayush Wellness, said the product was part of the company’s focus on preventive healthcare and nutritional supplements.
- Oct 17, 2026,
- Updated Oct 17, 2026 4:27 PM IST
Aayush Wellness has expanding its portfolio nutraceutical portfolio into the bone and joint health market with the launch of calcium and vitamin tablets.
The company is targeting a segment valued at $16.3 billion globally, according to its announcement. The product launch adds a new category to its existing healthcare portfolio as it looks to address consumer demand for nutritional supplements.
Aayush Calcium Vitamin Tablets contain calcium citrate, vitamin D2, magnesium, zinc and folic acid. The formulation is designed to support calcium absorption, bone strength and muscle function.
The launch comes amid concerns over calcium and vitamin D deficiencies in India. However, the company has not disclosed the product’s launch price, expected sales contribution, distribution plans or revenue targets.
Kashiram Jadhav, director of Aayush Wellness, said the product was part of the company’s focus on preventive healthcare and nutritional supplements.
The company’s entry into the category comes as it expands its nutraceutical portfolio. The announcement did not specify whether the new product would be sold through pharmacies, online platforms or other retail channels.
Aayush Wellness has expanding its portfolio nutraceutical portfolio into the bone and joint health market with the launch of calcium and vitamin tablets.
The company is targeting a segment valued at $16.3 billion globally, according to its announcement. The product launch adds a new category to its existing healthcare portfolio as it looks to address consumer demand for nutritional supplements.
Aayush Calcium Vitamin Tablets contain calcium citrate, vitamin D2, magnesium, zinc and folic acid. The formulation is designed to support calcium absorption, bone strength and muscle function.
The launch comes amid concerns over calcium and vitamin D deficiencies in India. However, the company has not disclosed the product’s launch price, expected sales contribution, distribution plans or revenue targets.
Kashiram Jadhav, director of Aayush Wellness, said the product was part of the company’s focus on preventive healthcare and nutritional supplements.
The company’s entry into the category comes as it expands its nutraceutical portfolio. The announcement did not specify whether the new product would be sold through pharmacies, online platforms or other retail channels.