Another shock for smokers: Gold Flake, Classic cigarette prices climb
Gold Flake and Classic cigarette prices have risen again, with ITC revising rates after the 40% GST took effect. Check how much popular cigarette packs now cost.
- Sep 17, 2026,
- Updated Sep 17, 2026 4:10 PM IST
- 1/5
Smoking shock
Cigarette buyers could feel another pinch at the counter as prices of popular brands from Gold Flake to Classic have increased. The latest revision comes after cigarettes had already become more expensive following the introduction of a 40% GST from February 1.
- 2/5
Classic jumps
The price increase becomes particularly visible with Classic Connect. According to a Business Today report based on dealer checks, the maximum retail price of a 20 cigarette pack has climbed from ₹390 to ₹428, making each purchase noticeably more expensive.
- 3/5
Gold climbs
Gold Flake Super Star buyers are also paying more. A pack of 10 cigarettes that earlier carried a price of ₹79 now costs ₹89, according to the report, translating into a ₹10 increase on a relatively small pack and another hit for regular consumers.
- 4/5
ITC revision
ITC Limited, the company behind major cigarette brands including Classic and Gold Flake, has raised cigarette prices, according to the Business Today report citing dealer checks. The revisions are now beginning to show up in the maximum retail prices consumers see at stores.
- 5/5
Tax aftermath
The timing makes the increase particularly notable. Cigarette prices had already moved higher after a 40% GST became applicable from February 1, and the latest price revisions mean smokers buying brands such as Classic Connect and Gold Flake Super Star are facing another increase.