Bollywood Goes Vegan: Why Stars Are Ditching Animal Products

Bollywood Goes Vegan: Why Stars Are Ditching Animal Products

Bollywood stars like Alia Bhatt, Aamir Khan and Sonakshi Sinha are embracing veganism—driven by health, ethics and climate concerns—reshaping food, fashion and fame.

Business Today Desk
  • Jan 8, 2026,
  • Updated Jan 8, 2026 11:52 AM IST
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When Alia Bhatt talks veganism, it’s not a fad—it’s a framework. From rescuing animals to launching her eco-conscious platform Coexist, she frames plant-based living as climate action. Sustainability experts echo her stance: food choices quietly shape carbon footprints, one plate at a time.

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For Riteish Deshmukh and Genelia Deshmukh, veganism didn’t arrive via trends but through a child’s question that lingered. That moment snowballed into Imagine Meat, a startup betting that compassion can scale—and that India’s palate is ready for a rethink.

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Scroll through Esha Gupta’s feed and you’ll see muscles, glamour, and vegan meals coexisting unapologetically. Nutritionists increasingly back her message: plant-based diets, when planned well, can fuel strength while slashing environmental strain—without looking remotely “boring.”

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Jacqueline Fernandez’s advocacy goes beyond diet into daily consumption—from cosmetics to clothing. By aligning with PETA and promoting cruelty-free brands, she spotlights a growing movement that questions how glamour is produced, not just how it looks on screen.

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For Richa Chadha, veganism was sparked by discomfort with modern dairy practices. Her blunt view—that milk isn’t meant for humans—mirrors arguments from animal welfare researchers who scrutinise industrial farming’s ethical and health costs.

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Sonakshi Sinha’s shift came from empathy, not aesthetics. Campaigning against leather and fur, she folds veganism into fashion activism, reinforcing a message designers and sustainability experts are now grappling with: cruelty-free is becoming couture’s next benchmark.

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Known for intense physical transformations, Aamir Khan has experimented with vegan eating during fitness-driven phases. Dietitians note such choices are increasingly common among high-performance professionals seeking recovery benefits without heavy animal protein loads.

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Shahid Kapoor embraced veganism years ago, quietly aligning diet with spirituality and restraint. Long before it was fashionable, he framed food as mindfulness—an approach wellness experts now link to improved metabolic and mental health outcomes.

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Outspoken as ever, Kangana Ranaut adopted veganism citing health and discipline. Her journey underscores a less-discussed angle: doctors increasingly recommend plant-forward diets to manage inflammation and lifestyle disorders common in high-stress professions.

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