₹20 lakh and already sold out! Ducati's new motorcycle has a 1973 secret
Ducati Formula 73, priced at ₹20 lakh, has sold out in India. Only 873 units will be made worldwide, inspired by the iconic 1973 Ducati 750 Super Sport Desmo.
- Oct 26, 2026,
- Updated Oct 26, 2026 3:36 PM IST
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Instant sellout
A ₹20 lakh motorcycle that buyers couldn't wait to get their hands on! Italian superbike manufacturer Ducati has launched its limited-edition Formula 73 in India, but there's a catch. All units allocated to the Indian market have already been sold, forcing the company to close bookings. For motorcycle enthusiasts who missed out, getting their hands on this exclusive machine may not be easy. (Images : Ducati.com)
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Rare obsession
What makes a ₹20 lakh (ex-showroom) motorcycle so desirable? Ducati is producing just 873 units of the Formula 73 worldwide, with each motorcycle carrying an individual serial number. The limited-edition machine celebrates Ducati's racing heritage and takes inspiration from the legendary 1973 Ducati 750 Super Sport Desmo. It's not just another premium motorcycle, but a tribute to a remarkable chapter in racing history.
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Racing nostalgia
Imagine a motorcycle that brings the 1970s racing era back to life! Ducati's Formula 73 combines a silver and aqua-green paint scheme with a steel trellis frame, clip-on handlebars, bar-end mirrors and a compact front fairing. Its design draws inspiration from the Ducati 750 Super Sport Desmo, making this modern machine look like something straight out of a vintage racing paddock.
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Hidden muscle
Don't let its retro appearance fool you! The Ducati Formula 73 packs an 803cc air-cooled L-Twin engine producing 73 hp and 65.2 Nm of torque, paired with a special Termignoni exhaust. Weighing 183 kg, the motorcycle also features 17-inch spoked wheels, a 330 mm front brake disc and a four-piston Brembo radial caliper. This collector's machine has serious engineering beneath its vintage styling.
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Modern secrets
A motorcycle inspired by 1973, but equipped for modern riding! The Ducati Formula 73 gets a 4.3-inch full-colour TFT instrument display, full-LED lighting, self-cancelling turn indicators, cornering ABS and Ducati Traction Control. Every motorcycle also carries its unique identity on the steering plate. The combination of modern technology and racing nostalgia helps explain its appeal to collectors.