Iconic bike brand, Yezdi returns full throttle

Iconic bike brand, Yezdi returns full throttle

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BusinessToday.In
  • Updated Jan 14, 2022 2:40 PM IST

The bad boy of the seventies and the eighties. The wheels that every youngster dreamt of spinning. Yezdi, A bike brand that had ridden into the sunset over two and a half decades ago has now returned. This time as part of the triumvirate comprising Jawa and BSA. Will Yezdi be able to make a place for itself on the Indian roads? BT TV's Associate Editor, Chetan Bhutani had a conversation with Anupam Thareja, Co-Founder, Classic Legends. Watch.

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