Watch: All Good Scents Has A USP Of Fragrance Pairing

'While India is yet to catch up in the luxury perfume market globally, there is huge demand for luxury fragrances in India not just in metros but also in Tier II and Tier III cities', says Rajiv Sheth, Founder, All Good Scents in conversation with Sakshi Batra. He also shared how India should leverage the age-old formulas of 'ittr' to create fine perfumery which could be looked upon in the luxury fragrance market. He shared insights on how at All Good Scents they are looking to capture the fast-growing trend of creating personalised perfumes.