“Perfume Is About Memory”: Rasasi’s Imtiyaz Kalsekar On Building Brand Recall

At BT Davos 2026, Siddharth Zarabi, Group Editor, Business Today, is in conversation with Imtiyaz Kalsekar, Founder & CEO of the Rasasi Imtiaz Group, tracing the remarkable growth and legacy behind the brand. Kalsekar shares the inspiring story of his late father, Abdul Razzaq Kalsikar, who rose from humble beginnings in India to establish Rasasi Perfumes in Dubai. Building on this family legacy, Kalsekar explains how Rasasi Imtiaz blends heritage with modernity to appeal to Gen Z consumers. The discussion also explores shifting global markets, the rise of mid-market fragrances, growing consumer awareness in India, and the group’s plans to enter the Indian market amid premiumisation and evolving tastes.

SPONSORS: State Partner: Andhra Pradesh India's Sunrise State  Exchange Partner: NSE India Knowledge Partner: Primus Partners Hospitality Partner: Optimax Aces  Luxury Partners: Rasasi Imtiyaz Group