Mahindra Eyes More SUV Market Share, Says India Ready For Pickup Trucks

Mahindra has launched the BE 6 Sport Teq and unveiled the Scorpio Lifestyler pickup, set to hit Indian roads in April 2027. Mahindra Automotive President R Velusamy says SUV demand remains strong, with the company looking to grow beyond its 25% SUV revenue market share. He also says India is ready for the lifestyle pickup truck market. Chetan Bhutani brings you the full conversation.