Amazon Set To Foray Into Affordable Fashion Segment

Amazon, is set to venture into a new segment — low-priced fashion and lifestyle — with the launch of Amazon Bazaar, targeting Indian value customer, Amazon Bazaar has initiated the onboarding process for sellers, urging them to list unbranded fashion and lifestyle products, including apparel, watches, shoes, jewellery, and luggage, priced below ₹600 Bazaar is a new store on Amazon where you can sell your fashion and lifestyle products online at no extra charges, thus making it more profitable to run your business," reads a document from Amazon to sellers. In the segment, it will compete with SoftBank-backed Meesho and Flipkart's Shopsy (via a separate app), who are notable players in the low-priced, unbranded product space. Additionally, Reliance Industries, led by Mukesh Ambani, is working on its own low-price platform, Ajio Street.