Social Media Backlash Hits Stocks! Emcure, Lenskart Under Fire

A social media storm is now shaking Dalal Street! Shares of Emcure Pharma slipped after backlash over a viral reel involving Namita Thapar, while Lenskart saw sharp intraday losses amid controversy over alleged dress code rules. What started online quickly escalated into boycott calls, protests, and even store-level tensions—showing the growing power of digital sentiment over business fundamentals. Experts say this is a new reality where promoters’ statements, even personal ones, can trigger real market reactions. From brand perception to investor confidence, the ripple effects are immediate and intense. As companies scramble to respond and clarify, one big question remains—has social media become the biggest market mover today?