There Is A Demand For New Age Bespoke Content Says Mahindra's Chief Customer And Brand Officer

The Mahindra Group has released Sab Cultures, a six-part docu-series on Disney+ Hotstar, exploring culture beyond mainstream entertainment.The series spotlights Mahindra’s six festivals: Mahindra Blues, Mahindra Excellence in Theatre Awards, Mahindra Kabira Festival, Mahindra Independence Rock, Mahindra Sanatkada, and Mahindra Percussion Festival. Each episode delves into the origins, essence, and cultural impact of these festivals on the communities they serve. BTTV's Chetan Bhutani spoke to Asha Kharga, Chief Customer and Brand Officer at Mahindra Group on the OTT Foray.