Why Isn't Kalyan Jewellers Selling Lab-grown Diamonds? Top Management Answers

Watch an this excerpt from exclusive interview with Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers. According to Kalyanaraman, the demand for lab-grown diamonds is currently non-existent at Kalyan due to the lack of standardization in pricing within this category. He emphasizes that lab-grown diamonds occupy only a small segment of the market, particularly in India, which is Kalyan Jewellers' primary market.