Why Elie Saab Chose India: M3M On India’s Arrival As A Global Luxury Housing Market

In this conversation with Business Today, M3M promoters speak about why global luxury brand Elie Saab chose to enter India and what it signals for India’s luxury residential market. They explain how Indian real estate has already reached global standards, and how the entry of international brands reflects growing global confidence in Indian wealth, design sensibilities, and long-term investment potential. The discussion also covers the evolving ultra-HNI buyer, rising demand from business families across tier-2 and tier-1 cities, and why Indian capital is increasingly staying at home instead of flowing to overseas markets. The promoters emphasise that luxury today is not just about branding, but about design integrity, space planning, and quality delivery and how M3M is working with international teams to ensure what is promised is delivered without compromise.