Festive discounts: Amazon India sales skyrockets, Prime membership top selling item
"We have seen a phenomenal growth this year, much bigger from last year. In the five days, we have already shipped 15 million units with a few hours still to go. This is 3X bigger than last year," said Amit Agarwal, Amazon India country manager.
- Oct 6, 2016,
- Updated Oct 7, 2016 7:29 PM IST
Amazon's sales in India skyrocketed during the five-day festive sale offer which ended on Wednesday, according to the e-commerce giant.
The sales were much higher compared to last year, when the special discounts ahead of the festive season were rolled out, as the company sold over 15 million units.
"We have seen a phenomenal growth this year, much bigger from last year. In the five days, we have already shipped 15 million units with a few hours still to go. This is 3X bigger than last year," Amazon India country manager Amit Agarwal told PTI.
He added there was a five-fold growth in number of new customers with about 70 per cent of these new additions coming from tier II and III towns.
Interestingly, the top selling item on the platform was Amazon's Prime membership. Launched in July, Amazon.in charges an annual fee of Rs 499 for Prime, where it offers guaranteed free one-day, two-day and standard delivery on eligible items.
According to research firm RedSeer Consulting, festive sales are expected to help e-commerce companies register transactions worth USD 1.5-1.7 billion in the month of October alone.
Amazon's festive sale started from October 1 and is scheduled to close on Wednesday.
Flipkart and Snapdeal, which started rolling out festive offers from October 2, will end their sale on Thursday.
On Tuesday, Flipkart said it had crossed a "historic first" for an e-commerce in India, crossing Rs 1,400 crore sales on its platform in a single day.
It added that some of the biggest categories that contributed to overall sales included smartphones, television and large home appliances, fashion, electronics, accessories and gadgets.
Snapdeal on Wednesday said while its platform continues to get new users from tier II and III cities, there was heavy repeat usage from metros.
(With inputs from PTI)
Amazon's sales in India skyrocketed during the five-day festive sale offer which ended on Wednesday, according to the e-commerce giant.
The sales were much higher compared to last year, when the special discounts ahead of the festive season were rolled out, as the company sold over 15 million units.
"We have seen a phenomenal growth this year, much bigger from last year. In the five days, we have already shipped 15 million units with a few hours still to go. This is 3X bigger than last year," Amazon India country manager Amit Agarwal told PTI.
He added there was a five-fold growth in number of new customers with about 70 per cent of these new additions coming from tier II and III towns.
Interestingly, the top selling item on the platform was Amazon's Prime membership. Launched in July, Amazon.in charges an annual fee of Rs 499 for Prime, where it offers guaranteed free one-day, two-day and standard delivery on eligible items.
According to research firm RedSeer Consulting, festive sales are expected to help e-commerce companies register transactions worth USD 1.5-1.7 billion in the month of October alone.
Amazon's festive sale started from October 1 and is scheduled to close on Wednesday.
Flipkart and Snapdeal, which started rolling out festive offers from October 2, will end their sale on Thursday.
On Tuesday, Flipkart said it had crossed a "historic first" for an e-commerce in India, crossing Rs 1,400 crore sales on its platform in a single day.
It added that some of the biggest categories that contributed to overall sales included smartphones, television and large home appliances, fashion, electronics, accessories and gadgets.
Snapdeal on Wednesday said while its platform continues to get new users from tier II and III cities, there was heavy repeat usage from metros.
(With inputs from PTI)