Flipkart, Snapdeal take sly digs at Amazon
Amazon India kicked off the e-commerce sale season with the launch its 'Great Indian Festival' sale on Saturday and it seems the wars too have started in the space. The battleground like all the other times is social media.
- Oct 1, 2016,
- Updated Oct 2, 2016 11:17 AM IST
Amazon India kicked off the e-commerce sale season with the launch of its 'Great Indian Festival' sale on Saturday and it seems the wars too have started in the space. The battleground like all the other times is social media.
Taking a pot shot at Amazon, Flipkart put out a tweet saying, "Hang on India. The real deals begin only on the 2nd of October on India's biggest sale - The #BigBillionDays. So first, wait for the 2nd." The tweet was re-tweeted by Flipkart's CEO Binny, who tagged it as 'public service announcement.'
Didn't find the offer you were looking for today? #WaitToUnboxDiwaliSale for the best ones tomorrow! https://t.co/TtHo9y15aB pic.twitter.com/JPK64puXRH
- Snapdeal (@snapdeal) September 30, 2016>
The e-commerce biggies are leaving no stone unturned to cash in the huge festive opportunity. From outdoor advertising to newspapers to websites, every medium is covered by advertisements from these players.
But Snapdeal has gone a step ahead and painted its whole office building red, its campaign colour for UnboxDiwaliSale. Recently, company's CEO Kunal Bahl tweeted pictures of the red Snapdeal building and the 'Diwali war room'.
In 2014, both e-tailers had claimed that they had sold products worth an estimated Rs 600 crore each during these sales. Last year, Amazon claimed to sell 10 lakh product during the sale season, while Flipkart said that it sold 10 lakh products in the first 10 hours of the Big Billion Days sale, with 6 million visits from across the nation and 25 items sold per second.
Amazon India kicked off the e-commerce sale season with the launch of its 'Great Indian Festival' sale on Saturday and it seems the wars too have started in the space. The battleground like all the other times is social media.
Taking a pot shot at Amazon, Flipkart put out a tweet saying, "Hang on India. The real deals begin only on the 2nd of October on India's biggest sale - The #BigBillionDays. So first, wait for the 2nd." The tweet was re-tweeted by Flipkart's CEO Binny, who tagged it as 'public service announcement.'
Didn't find the offer you were looking for today? #WaitToUnboxDiwaliSale for the best ones tomorrow! https://t.co/TtHo9y15aB pic.twitter.com/JPK64puXRH
- Snapdeal (@snapdeal) September 30, 2016>
The e-commerce biggies are leaving no stone unturned to cash in the huge festive opportunity. From outdoor advertising to newspapers to websites, every medium is covered by advertisements from these players.
But Snapdeal has gone a step ahead and painted its whole office building red, its campaign colour for UnboxDiwaliSale. Recently, company's CEO Kunal Bahl tweeted pictures of the red Snapdeal building and the 'Diwali war room'.
In 2014, both e-tailers had claimed that they had sold products worth an estimated Rs 600 crore each during these sales. Last year, Amazon claimed to sell 10 lakh product during the sale season, while Flipkart said that it sold 10 lakh products in the first 10 hours of the Big Billion Days sale, with 6 million visits from across the nation and 25 items sold per second.