ITC Ltd is mulling to broaden its reach in the Indian market by expanding its dairy beverages portfolio to the rest of the country by next summer. The company is also looking to grab a 5-10% market share in the first year of its operations.
With the launch of its three fruit beverages under its B Natural brand in PET bottles, ITC is on the expansion spree. The company presently offers nine flavours of fruit juices in tetra packs and has a market share of 9-10% in the Rs 2,000-crore fruit beverages component.
The Tobaccos-to-hotels major's food division is already present in India selling fruits-based beverages for the past four-five years. ITC also offers dairy-based beverages which it soft-launched in the South in December 2018.