Snapdeal's mobile marketplace Shopo crosses 1 lakh seller base
Shopo, which was acquired by Snapdeal in 2013 and then re-launched as a mobile-only marketplace in July last year, aims to bring on its platform small and medium businesses (SMBs) that cannot register on bigger e-commerce portals.
- Apr 1, 2016,
- Updated Apr 1, 2016 7:36 PM IST
Snapdeal's Shopo, a zero-commission, mobile app-based marketplace has crossed 1 lakh seller base and 3 million product offering on its platform in less than one year of its launch, the company said on Friday.
Shopo, which was acquired by Snapdeal in 2013 and then re-launched as a mobile-only marketplace in July last year, aims to bring on its platform small and medium businesses (SMBs) that cannot register on bigger e-commerce portals.
"Barely 0.1 per cent of India's 50 million micro SMBs have an online presence, while a significant share finds itself unequipped to navigate entry-level barriers to online business to consumer (B2C) commerce marketplaces. The fast growth and adoption of the platform is a validation of our goal to become the destination for small and individual sellers across the country," Komaravelly, Senior Vice President, Shopo said.
The company claims its chat-based direct commerce experience helped them in achieving this feat. Using this feature, sellers can list their shops under 30 seconds and establish an identity online at zero registration costs.
"Besides this, technological upgrades like easy switching capability between Shopo and other social media platforms, which allows buyers to exchange views, images, and browse simultaneously with their social groups, have also been a key driver for the popularity of the platform," Shopo said in a release. In 2015, Snapdeal had invested Rs 665 crore ($100 million) in Shopo with a target to build it into a million seller-strong platform, which the company seems on its way of achieving.
Snapdeal's Shopo, a zero-commission, mobile app-based marketplace has crossed 1 lakh seller base and 3 million product offering on its platform in less than one year of its launch, the company said on Friday.
Shopo, which was acquired by Snapdeal in 2013 and then re-launched as a mobile-only marketplace in July last year, aims to bring on its platform small and medium businesses (SMBs) that cannot register on bigger e-commerce portals.
"Barely 0.1 per cent of India's 50 million micro SMBs have an online presence, while a significant share finds itself unequipped to navigate entry-level barriers to online business to consumer (B2C) commerce marketplaces. The fast growth and adoption of the platform is a validation of our goal to become the destination for small and individual sellers across the country," Komaravelly, Senior Vice President, Shopo said.
The company claims its chat-based direct commerce experience helped them in achieving this feat. Using this feature, sellers can list their shops under 30 seconds and establish an identity online at zero registration costs.
"Besides this, technological upgrades like easy switching capability between Shopo and other social media platforms, which allows buyers to exchange views, images, and browse simultaneously with their social groups, have also been a key driver for the popularity of the platform," Shopo said in a release. In 2015, Snapdeal had invested Rs 665 crore ($100 million) in Shopo with a target to build it into a million seller-strong platform, which the company seems on its way of achieving.