From ₹5 crore to diamond gardens: Inside Nita Ambani’s ultra-luxury watch collection

From ₹5 crore to diamond gardens: Inside Nita Ambani’s ultra-luxury watch collection

From ₹5 crore diamond-paved watches to rotating sapphire dials, Nita Ambani’s luxury timepieces blur the line between horology and high jewellery. A closer look.

Business Today Desk
  • Jan 8, 2026,
  • Updated Jan 8, 2026 3:45 PM IST
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When Nita Ambani checks the time, it often glitters back. Her watch collection—estimated well beyond ₹10 crore—sits at the crossroads of haute horology and high jewellery, where diamonds aren’t accents but the main event, redefining what a “timepiece” means at the top of the wealth pyramid.

 

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The Audemars Piguet Royal Oak Diamond Pave isn’t just a watch—it’s a declaration. With more than 400 baguette diamonds and a price tag above ₹5.4 crore, it turns a sports-watch icon into a red-carpet artefact that blurs precision engineering with couture-level excess.

 

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Jacob & Co.’s Fleurs De Jardin feels less like machinery and more like kinetic art. Rotating diamonds and pink sapphires form a miniature blooming garden on the dial, making time literally move through flowers—an extravagant metaphor few wrists on Earth can afford.

 

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At a public ceremony honouring the Indian Blind Women’s Cricket Team, Ambani wore a ₹2.5 crore Audemars Piguet. The choice wasn’t accidental—it showed how luxury, philanthropy, and public presence often intersect in subtle but unmistakable ways.

 

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The Patek Philippe Aquanaut Luce Haute Joaillerie trades rugged sportiness for gemstone refinement. Its diamond-set bezel and mother-of-pearl dial highlight how elite watchmaking increasingly borrows from high jewellery, especially in collections designed for women collectors.

 

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Several watches in Ambani’s collection feature rotating dials—technically complex mechanisms usually reserved for ultra-limited editions. These designs prioritize visual drama over legibility, underscoring that at this level, watches are worn to be noticed, not merely read.

 

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The Bvlgari Serpenti diamond watch coils around the wrist like sculpture. Part jewel, part timekeeper, it reflects how luxury watches can abandon tradition entirely—embracing symbolism, mythology, and sensual design over conventional horology rules.

 

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Despite their staggering value, Ambani’s watches are rarely flaunted overtly. They surface at cultural events, sports matches, or philanthropic functions—quiet signals of taste, power, and access that resonate more with insiders than with overt displays.

 

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In a world where wealth operates at unimaginable scales, a ₹5 crore watch isn’t excess—it’s proportion. Ambani’s collection reveals how, at the top 0.01%, luxury becomes less about price and more about rarity, craftsmanship, and narrative.

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