How Kunafa, Cloud Coffee, and Matcha Are Reshaping India’s Food Scene

Kunafa Craze

Viral Kunafa has sparked a culinary movement in India, inspiring chefs and home bakers to experiment with fusion desserts like kunafa cheesecake and croissants. Social media visuals fuel the craze, making every cheese-pull a shareable moment.

ASMR Delight

The dessert’s popularity skyrockets thanks to its “food ASMR” appeal. Crunchy textures, gooey cheese pulls, and visually satisfying layers dominate Instagram reels and TikTok, making every bite a digital spectacle that drives viral engagement.

Korean Surge

Korean street food is no longer niche. Tteokbokki, Korean fried chicken, and creative corndogs are gaining traction in India, propelled by social media videos that emphasize sizzling pans, spicy sauces, and vibrant colors that audiences can’t scroll past.

Cloud Coffee

Cloud Coffee 2.0, with its airy, cotton-candy-like foam, has become a youth-favorite Instagram trend. Cafes nationwide compete for the fluffiest, most photogenic foam, turning every latte into a visually shareable story for Gen Z consumers.

Matcha Mania

Matcha is no longer just a wellness drink; it’s a social media icon. Gen Z consumers embrace its green aesthetic and health halo, posting elaborate latte art and vibrant smoothie bowls that merge wellness with visual storytelling.

Pav Revolution

Loaded pav is reinvented with cheesy tandoori fillings and “swicy” butter, turning a traditional street snack into a viral comfort food. Social media videos show oozing cheese and buttery drips, making it impossible for viewers not to crave it.

Retro Revival

A counter-trend celebrates authenticity with tandoor stoves, clay pots, and grandma’s recipes. Amidst fusion crazes, consumers are sharing videos of age-old cooking techniques, balancing nostalgia with social media-worthy visuals.