MrBeast's biggest video arrives Saturday: $10 Million budget is public, but the actual concept is still under wraps
MrBeast says his next video cost around $10 million, took years and consumed over 1,000 hours of his time. The upload is scheduled for September 19, but its subject and format remain secret.
- Sep 18, 2026,
- Updated Sep 18, 2026 6:00 AM IST
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MrBeast scheduled the upload for Saturday, September 19
On September 17, Jimmy Donaldson, better known as MrBeast, said the project would be uploaded “this Saturday”. On the current calendar, that means September 19, 2026, although a social-media announcement can still be delayed or changed.
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He called it the biggest YouTube video of his career
“Biggest” is MrBeast’s own description of the project, not an independently measurable record. He also said it had been in development for years, which establishes the unusually long production period without revealing the concept.
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The stated production spend is around $10 million
Donaldson said he spent approximately $10 million on the video. The figure comes from the creator and has not been supported with a public budget breakdown, so it should be presented as his stated spend rather than an audited cost.
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He says his personal time crossed 1,000 hours
MrBeast wrote that he was more than 1,000 hours deep into the project. That equates to over 125 eight-hour workdays, but it does not describe the total labour contributed by his production team.
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The theme remains secret, and fan theories are not evidence
Donaldson did not reveal what happens in the video. Suggestions involving charity, underground exploration or a documentary are fan speculation. He also said the upload might not perform especially well, despite caring deeply about the project.