‘Disney paid for that ad with 7,000 layoffs’: Netizens criticise media giant for $7-mn Super Bowl ad
Disney’s ad celebrating its commercial to mark its 100th anniversary didn’t go well with certain sections of the internet amid job cuts at the media giant earlier this month
- Feb 14, 2023,
- Updated Feb 14, 2023 2:39 PM IST
The Walt Disney Company will celebrate its 100th anniversary on Oct. 16, 2023, with a unique commercial debuting during Super Bowl LVII that highlights its storytelling and creativity.
This comes after the company decided to lay off 7,000 employees as part of a massive restructuring announced earlier this month under newly reinstated CEO Bob Iger. The tough decision was taken to save $5.5 billion in costs while turning its streaming business profitable, it said. The layoffs are projected to constitute 3.6 per cent of Disney's global workforce.
Disney’s ad celebrating its commercial to mark its 100th anniversary didn’t go well with certain sections of the internet as they announced job cuts earlier this month.
A 30-second commercial during the Super Bowl is said to cost more than $7 million. Mickey Mouse, Mary Poppins, and Rey from "Star Wars" appeared in Disney's advertisement.
“Today I want to share this video, which celebrates the @WaltDisneyCo's 100 year milestone. We are enormously grateful to our storytellers, our cast members and our fans. Thank you and enjoy,” Iger had tweeted, sharing a video of the ad.
Netizens on Twitter pounced on Disney for announcing major layoffs while celebrating the company's 100th anniversary with a Super Bowl ad.
“As I watch this Disney ad...I almost forget that they are going to lay off 7,000 people. Is that because they lost the ‘magic’?” a user tweeted.
“I’m sorry. Did Disney just thank their workers in a Super Bowl ad right after announcing 7,000 layoffs? Feels like a direct response to @abigaildisney’s film,” Sabrina Cartan said in a Twitter thread.
Another user tweeted, “Disney paid for that ad with those 7000 layoffs.” “As I watch this Disney ad...I almost forget that they are going to lay off 7,000 people. Is that because they lost the ‘magic’?” a user tweeted.
Disney has joined the list of companies to lay off people amid a restructuring process In reaction to sluggish subscriber growth and rising competition for streaming consumers. Disney announced that it would reduce sales, general administration, and other operating costs by $2.5 billion, and that endeavour is already underway. The company also plans to reduce non-sports content to save $3 billion.
Also Read: Beer replaces crypto in Super Bowl 2023 ads
The Walt Disney Company will celebrate its 100th anniversary on Oct. 16, 2023, with a unique commercial debuting during Super Bowl LVII that highlights its storytelling and creativity.
This comes after the company decided to lay off 7,000 employees as part of a massive restructuring announced earlier this month under newly reinstated CEO Bob Iger. The tough decision was taken to save $5.5 billion in costs while turning its streaming business profitable, it said. The layoffs are projected to constitute 3.6 per cent of Disney's global workforce.
Disney’s ad celebrating its commercial to mark its 100th anniversary didn’t go well with certain sections of the internet as they announced job cuts earlier this month.
A 30-second commercial during the Super Bowl is said to cost more than $7 million. Mickey Mouse, Mary Poppins, and Rey from "Star Wars" appeared in Disney's advertisement.
“Today I want to share this video, which celebrates the @WaltDisneyCo's 100 year milestone. We are enormously grateful to our storytellers, our cast members and our fans. Thank you and enjoy,” Iger had tweeted, sharing a video of the ad.
Netizens on Twitter pounced on Disney for announcing major layoffs while celebrating the company's 100th anniversary with a Super Bowl ad.
“As I watch this Disney ad...I almost forget that they are going to lay off 7,000 people. Is that because they lost the ‘magic’?” a user tweeted.
“I’m sorry. Did Disney just thank their workers in a Super Bowl ad right after announcing 7,000 layoffs? Feels like a direct response to @abigaildisney’s film,” Sabrina Cartan said in a Twitter thread.
Another user tweeted, “Disney paid for that ad with those 7000 layoffs.” “As I watch this Disney ad...I almost forget that they are going to lay off 7,000 people. Is that because they lost the ‘magic’?” a user tweeted.
Disney has joined the list of companies to lay off people amid a restructuring process In reaction to sluggish subscriber growth and rising competition for streaming consumers. Disney announced that it would reduce sales, general administration, and other operating costs by $2.5 billion, and that endeavour is already underway. The company also plans to reduce non-sports content to save $3 billion.
Also Read: Beer replaces crypto in Super Bowl 2023 ads