Italian competition watchdog drops Google display ad marketing case
The Italian watchdog decided not to take any action as under EU laws the case is now out of its responsibility, it said in its weekly bulletin.
- Nov 3, 2021,
- Updated Nov 3, 2021 11:00 AM IST
Italy's competition watchdog said on Tuesday it had dropped a probe into Alphabet's Google alleged abuse of its dominant position in the online display advertising market after the EU antitrust started a similar investigation.
The Italian watchdog decided non to take any action as under EU laws the case is now out of its responsibility, it said in its weekly bulletin.
The European Commission opened an investigation in June into whether Google distorts competition by favouring its own online advertising technology services to the detriment of rivals, advertisers and online publishers.
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Italy's competition watchdog said on Tuesday it had dropped a probe into Alphabet's Google alleged abuse of its dominant position in the online display advertising market after the EU antitrust started a similar investigation.
The Italian watchdog decided non to take any action as under EU laws the case is now out of its responsibility, it said in its weekly bulletin.
The European Commission opened an investigation in June into whether Google distorts competition by favouring its own online advertising technology services to the detriment of rivals, advertisers and online publishers.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine