Netizens call Flipkart's Big Billion Days sale 'Big Scam' as iPhone 16, 16 Pro orders get cancelled
Flipkart’s Big Billion Days sale has come under fire as customers accuse the platform of running a “Big Scam” after iPhone 16 and iPhone 16 Pro orders were cancelled despite successful payments.
- Sep 25, 2025,
- Updated Sep 25, 2025 8:56 AM IST
Flipkart’s much-hyped Big Billion Days sale, which kicked off for Black and Plus members on September 22 and for all users on September 23, has run into controversy after customers reported widespread cancellations of iPhone orders despite successful payments.
The controversy has sparked criticism on social media, with some users labelling the campaign a “Big Billion Scam.” At the time of writing, the iPhone 16 Pro remains out of stock, while certain iPhone 16 256GB variants are still available at Rs 64,999.
The e-commerce platform had promoted steep discounts on Apple’s latest models, with the iPhone 16 128GB variant listed at Rs 51,999 (down from Rs 69,999) and the iPhone 16 Pro offered at Rs 69,999–75,999, depending on the variant. These deals generated significant buzz, with many customers preparing to purchase older models over the new iPhone 17 due to the aggressive pricing.
However, within hours of the sale going live, social media was flooded with screenshots showing cancellations of confirmed orders. Several customers claimed their orders were cancelled due to “payment failure,” even though their transactions had been processed successfully. Others alleged that prices quickly reverted to their original levels, with the iPhone 16 returning to Rs 69,999.
Adding to the frustration, some buyers expressed concern over delays in refunds after their orders were cancelled. While a few Plus members reported that their devices had been dispatched, deliveries are yet to take place, leading to inconsistent customer experiences.
Flipkart's response
The e-commerce company on X has shared a way to resolve the situation, but it seems a very barebones response, asking users to provide more information about the exact issue along with registered details via DM" or "head over to the Help Centre and speak to the experts to help with the concern".
The company has not issued on official statement on the matter, and at the time of writing, has not responded to Business Today's request for comment.
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Flipkart’s much-hyped Big Billion Days sale, which kicked off for Black and Plus members on September 22 and for all users on September 23, has run into controversy after customers reported widespread cancellations of iPhone orders despite successful payments.
The controversy has sparked criticism on social media, with some users labelling the campaign a “Big Billion Scam.” At the time of writing, the iPhone 16 Pro remains out of stock, while certain iPhone 16 256GB variants are still available at Rs 64,999.
The e-commerce platform had promoted steep discounts on Apple’s latest models, with the iPhone 16 128GB variant listed at Rs 51,999 (down from Rs 69,999) and the iPhone 16 Pro offered at Rs 69,999–75,999, depending on the variant. These deals generated significant buzz, with many customers preparing to purchase older models over the new iPhone 17 due to the aggressive pricing.
However, within hours of the sale going live, social media was flooded with screenshots showing cancellations of confirmed orders. Several customers claimed their orders were cancelled due to “payment failure,” even though their transactions had been processed successfully. Others alleged that prices quickly reverted to their original levels, with the iPhone 16 returning to Rs 69,999.
Adding to the frustration, some buyers expressed concern over delays in refunds after their orders were cancelled. While a few Plus members reported that their devices had been dispatched, deliveries are yet to take place, leading to inconsistent customer experiences.
Flipkart's response
The e-commerce company on X has shared a way to resolve the situation, but it seems a very barebones response, asking users to provide more information about the exact issue along with registered details via DM" or "head over to the Help Centre and speak to the experts to help with the concern".
The company has not issued on official statement on the matter, and at the time of writing, has not responded to Business Today's request for comment.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine