Apple event 2026 announced for September 9: iPhone 18 Pro series, iPhone Ultra, and more to debut
iPhone 18 Pro will officially debut on September 9 at the Apple event. Here's what you need to know.
- Aug 26, 2026,
- Updated Aug 26, 2026 11:09 PM IST
Apple has officially revealed its annual iPhone launch date, which is scheduled for September 9, 2026. The tech giant will be hosting the launch party at the Apple Park campus in Cupertino, California, as each year. Only selected members from the media and creator community will be attending the event. However, people around the world can watch the live stream of the event at 10:30 p.m. IST.
Apple event 2026: When and where to watch
Apple has announced September 9, 2026, for the annual iPhone refresh. This year's event tagline is "Surprise and Shine." The launch event will be live-streamed online across Apple platforms and its official YouTube channel. Greg Joswiak, Apple's senior vice president of Worldwide Marketing, shared an X post saying, "Surprise and shine! It’s almost time for the #AppleEvent, on Wednesday, September 9!"
The event is expected to unveil the long-anticipated iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Ultra, Apple's first foldable phone. In addition, we can also expect to see new accessories like Apple Watch Series 12 and Apple Watch Ultra 4. Reports also suggest that Apple could launch a home hub, a new Apple TV 4K, and an updated HomePod mini.
Along with hardware products, Apple may also announce the official debut of iOS 27, iPadOS 27, macOS Golden Gate, and other upcoming software updates.
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Apple has officially revealed its annual iPhone launch date, which is scheduled for September 9, 2026. The tech giant will be hosting the launch party at the Apple Park campus in Cupertino, California, as each year. Only selected members from the media and creator community will be attending the event. However, people around the world can watch the live stream of the event at 10:30 p.m. IST.
Apple event 2026: When and where to watch
Apple has announced September 9, 2026, for the annual iPhone refresh. This year's event tagline is "Surprise and Shine." The launch event will be live-streamed online across Apple platforms and its official YouTube channel. Greg Joswiak, Apple's senior vice president of Worldwide Marketing, shared an X post saying, "Surprise and shine! It’s almost time for the #AppleEvent, on Wednesday, September 9!"
The event is expected to unveil the long-anticipated iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Ultra, Apple's first foldable phone. In addition, we can also expect to see new accessories like Apple Watch Series 12 and Apple Watch Ultra 4. Reports also suggest that Apple could launch a home hub, a new Apple TV 4K, and an updated HomePod mini.
Along with hardware products, Apple may also announce the official debut of iOS 27, iPadOS 27, macOS Golden Gate, and other upcoming software updates.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine