Lenovo, Apple post significant growth in smartphone segment in Q1 2016 in India: Canalys
The report also stated that established brands such as Microsoft, BlackBerry, Sony and LG were the biggest losers as the market shifted towards low-cost and value-for-money handsets.
- May 3, 2016,
- Updated May 3, 2016 8:32 PM IST
According to the recent report issued by Canalys, Indian smartphone market grew by 12 per cent year on year with 24.4 million units shipped in the Q1 of 2016. While there wasn't any change in the top five players - Samsung, Micromax, Intex, Lenovo and Lava -Lenovo and Apple became the fastest growing players in the top 10 phone vendors. The report also stated that established brands such as Microsoft, BlackBerry, Sony and LG were the biggest losers as the market shifted towards low-cost and value-for-money handsets.
Apple is challenging Samsung's dominance in premium segment, for devices priced over Rs 20,000. Samsung's market share fell from 66 per cent in Q1 2015 to 41 per cent in Q1 2016, while Apple grew its market share from 11 per cent to 29 per cent. Currently at eighth position, Apple continued to increase its market share and increased shipments by 56 per cent. Wilmer Ang, Canalys Mobility Analys, stated, "Apple is outperforming the overall market in India, and still has great growth potential. But Apple's growth could be short lived. The 5s success in India has more to do with affordability of a premium brand than a preference for smaller phones, and the move to the more expensive SE will discourage buyers. Also, the recent government regulation curbing discounts on smartphones sold by online platforms will affect demand".
Canalys also stated that Lenovo due to its value for money handsets and offline channle strategy grew the most with its shipments up by 63 per cent on Q1 2015. Micromax, in particular, has been through tough times, with key executives leaving. Micromax's share fell by a couple of percentage points to 16.7 per cent in Q1 2016.
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According to the recent report issued by Canalys, Indian smartphone market grew by 12 per cent year on year with 24.4 million units shipped in the Q1 of 2016. While there wasn't any change in the top five players - Samsung, Micromax, Intex, Lenovo and Lava -Lenovo and Apple became the fastest growing players in the top 10 phone vendors. The report also stated that established brands such as Microsoft, BlackBerry, Sony and LG were the biggest losers as the market shifted towards low-cost and value-for-money handsets.
Apple is challenging Samsung's dominance in premium segment, for devices priced over Rs 20,000. Samsung's market share fell from 66 per cent in Q1 2015 to 41 per cent in Q1 2016, while Apple grew its market share from 11 per cent to 29 per cent. Currently at eighth position, Apple continued to increase its market share and increased shipments by 56 per cent. Wilmer Ang, Canalys Mobility Analys, stated, "Apple is outperforming the overall market in India, and still has great growth potential. But Apple's growth could be short lived. The 5s success in India has more to do with affordability of a premium brand than a preference for smaller phones, and the move to the more expensive SE will discourage buyers. Also, the recent government regulation curbing discounts on smartphones sold by online platforms will affect demand".
Canalys also stated that Lenovo due to its value for money handsets and offline channle strategy grew the most with its shipments up by 63 per cent on Q1 2015. Micromax, in particular, has been through tough times, with key executives leaving. Micromax's share fell by a couple of percentage points to 16.7 per cent in Q1 2016.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine