Lenovo uses Motorola to call-out the iPhone-mania

Lenovo uses Motorola to call-out the iPhone-mania

Lenovo released a new video mocking the lack of innovation in recent flagship phones, especially the new iPhones.

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BusinessToday.In
  • Sep 16, 2016,
  • Updated Sep 17, 2016 1:55 PM IST

Lenovoreleased a new video mocking the lack of innovation in recent flagship phones.They did not shy-away from targeting the popular favorites like the iPhone 7,iPhone 7 Plus and even the Galaxy Note 7. Their tagline, "skip thesevens" is a direct dig on all three phones.

The peopleselected for this experiment were dissatisfied by Apple's recent launch. In thevideo, a woman introduced a bunch of "Apple-loyalists" to an allegedprototype of the next iPhone. She demonstrated the use of mods. The audienceseemed impressed by the idea of mods that could provide long battery life,enhanced speakers and even doubles up as a projector.

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ALSO READ: Flipkart, Amazon and Snapdeal: The big festive discounts are coming

 

Motorola'sMoto Z received a lot of critical appreciation from the tech-community butfailed to make a mark in sales. Apple on the other hand, has been pushingincremental updates and still maintains a massive user-base.

With the Note7 fiasco at play, Samsung is mostly out of the flagship-game right before thefestive season, which hardly leaves any substantial threat for the iPhone 7and iPhone 7 Plus. The iPhones went on sale yesterday but experienced a mildresponse in the Asian market.

 

For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine

Lenovoreleased a new video mocking the lack of innovation in recent flagship phones.They did not shy-away from targeting the popular favorites like the iPhone 7,iPhone 7 Plus and even the Galaxy Note 7. Their tagline, "skip thesevens" is a direct dig on all three phones.

The peopleselected for this experiment were dissatisfied by Apple's recent launch. In thevideo, a woman introduced a bunch of "Apple-loyalists" to an allegedprototype of the next iPhone. She demonstrated the use of mods. The audienceseemed impressed by the idea of mods that could provide long battery life,enhanced speakers and even doubles up as a projector.

Advertisement

ALSO READ: Flipkart, Amazon and Snapdeal: The big festive discounts are coming

 

Motorola'sMoto Z received a lot of critical appreciation from the tech-community butfailed to make a mark in sales. Apple on the other hand, has been pushingincremental updates and still maintains a massive user-base.

With the Note7 fiasco at play, Samsung is mostly out of the flagship-game right before thefestive season, which hardly leaves any substantial threat for the iPhone 7and iPhone 7 Plus. The iPhones went on sale yesterday but experienced a mildresponse in the Asian market.

 

For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine

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