Buying iPhone Duo on October 23? Apple may not entertain walk-in customers amid stock shortage

Buying iPhone Duo on October 23? Apple may not entertain walk-in customers amid stock shortage

Apple is introducing its first foldable iPhone, the iPhone Duo, with a launch set for October 23, 2026. However, production delays mean customers must pre-order, as walk-in purchases will not be allowed on launch day, especially in India.

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Apple could have a big launch showcase at all flagship Apple Stores, allowing customers to get the first look and in-hand feel of the foldable.Apple could have a big launch showcase at all flagship Apple Stores, allowing customers to get the first look and in-hand feel of the foldable.
Business Today Desk
  • Oct 20, 2026,
  • Updated Oct 20, 2026 5:00 AM IST

Apple’s first foldable iPhone, the iPhone Duo, is officially launching on October 23, 2026. However, buyers may not be able to buy the phone from retail stores. According to a MacRumors report, Apple employees have been asked to advise customers not to visit stores on the sale day to buy the foldable without a pre-order.

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It was highlighted that Apple is reportedly facing delays in manufacturing the iPhone Duo, as manufacturing partners (OEMs) are struggling to meet the company’s quality standards. Due to the reason, several customers struggled to secure a pre-order when bookings opened on October 16, while many others were given delayed delivery dates stretching into December and January.

Must read: Apple's next four Fridays could bring a foldable iPhone, touchscreen MacBook and more

iPhone Duo may not be available for walk-in purchases

Apple Store employees have reportedly been instructed to guide customers on buying the iPhone Duo. This includes skipping in-store purchases on October 23 without a pre-order. Staff have reportedly been asked to discourage people from visiting the store for direct purchase. 

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Customers who have already pre-ordered the device and booked an in-store pickup slot are advised to check again on October 24 for pickup availability. According to the report, pre-orders placed in India on October 19 will have an estimated shipping date of January 23, 2027. However, these instructions and the shipping date could change based on demand and market availability.

Must read: iPhone Duo supply crunch: Why Apple’s pre-order move was a ‘major mistake’? 

Despite the instructions, a previous report suggests that Apple could have a big launch showcase at all flagship Apple Stores, allowing customers to get the first look and in-hand feel of the foldable. We could also expect a special “spotlight table” featuring the iPhone Duo, with demo devices demonstrating its folding mechanism. Therefore, customers might be able to experience the foldable in person, but they may not be able to purchase the device on the spot. Interested buyers may still need to pre-order or wait for stock.

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Now, we may have to wait until October 23 to see whether Apple’s planned in-store showcase goes ahead as expected and whether customers will be able to purchase the iPhone Duo on launch day or will have to wait for stock to become available.

For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine

Apple’s first foldable iPhone, the iPhone Duo, is officially launching on October 23, 2026. However, buyers may not be able to buy the phone from retail stores. According to a MacRumors report, Apple employees have been asked to advise customers not to visit stores on the sale day to buy the foldable without a pre-order.

Advertisement

It was highlighted that Apple is reportedly facing delays in manufacturing the iPhone Duo, as manufacturing partners (OEMs) are struggling to meet the company’s quality standards. Due to the reason, several customers struggled to secure a pre-order when bookings opened on October 16, while many others were given delayed delivery dates stretching into December and January.

Must read: Apple's next four Fridays could bring a foldable iPhone, touchscreen MacBook and more

iPhone Duo may not be available for walk-in purchases

Apple Store employees have reportedly been instructed to guide customers on buying the iPhone Duo. This includes skipping in-store purchases on October 23 without a pre-order. Staff have reportedly been asked to discourage people from visiting the store for direct purchase. 

Advertisement

Customers who have already pre-ordered the device and booked an in-store pickup slot are advised to check again on October 24 for pickup availability. According to the report, pre-orders placed in India on October 19 will have an estimated shipping date of January 23, 2027. However, these instructions and the shipping date could change based on demand and market availability.

Must read: iPhone Duo supply crunch: Why Apple’s pre-order move was a ‘major mistake’? 

Despite the instructions, a previous report suggests that Apple could have a big launch showcase at all flagship Apple Stores, allowing customers to get the first look and in-hand feel of the foldable. We could also expect a special “spotlight table” featuring the iPhone Duo, with demo devices demonstrating its folding mechanism. Therefore, customers might be able to experience the foldable in person, but they may not be able to purchase the device on the spot. Interested buyers may still need to pre-order or wait for stock.

Advertisement

Now, we may have to wait until October 23 to see whether Apple’s planned in-store showcase goes ahead as expected and whether customers will be able to purchase the iPhone Duo on launch day or will have to wait for stock to become available.

For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine

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