Samsung unveils 44 new models in its 2016 TV range

Korean technology giant, Samsung, has introduced its new 2016 range of televisions for the Indian market. The line-up comprises the SUHD TV range in the premium segment, Smart TV range in the mid segment and Joy Beat range in the affordable segment with the starting price of Rs 28,000 and going up to Rs 24 lakh.

THE SUHD TV range comprise of new technologies such as Quantum Dot colour and HDR 1000 to offer better colour and brightness. These TVs also have bezel-curved design and will be available in sizes ranging from 49 inch to 88 inch in a price bracket of Rs 1,79,900 to Rs 23,99,900. The slightly affordable Smart TV range from Samsung has got a Smart Interface, Smart Content, Smart Convergence and Smart play. This series is available in the sizes ranging between 32 inch to 88 inch with the starting price of Rs 34,500 and going up to Rs 7,03,900. The Joy Beat TV is the affordable TV range from Samsung which focus on sound. The TVs under this range has got front speakers couple with tweeters that aim to deliver loud and crisp sound. The Joy Beat series starts at Rs 34,500 for 32 inch and goes up to Rs 69,500 for 49 inch.

"Samsung aims to revolutionise the concept of home entertainment with beautifully designed TVs to meet the changing needs of our consumers, depending on their budget and lifestyle. While we are introducing the best picture quality ever with Quantum Dot technology in our new SUHD range, we are also introducing meaningful innovations in our Smart and Joy Beat ranges. With these offerings, we aim to further consolidate our position as the market leader across segments," says Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India.