Are Movie Tickets & Popcorn Really Expensive? PVR’s Inox MD Ajay Bijli Breaks The Myth

In this Episode of Business Today podcast, Karishma Asoodani speaks to PVR INOX Chairman Ajay Bijli, who busts some of the biggest myths around movie-going costs. With an average ticket price of ₹259, Bijli explains why premium cinema prices are often misunderstood and wrongly extrapolated across all screens. He also addresses the much-debated popcorn pricing issue, including unlimited refills and the GST controversy around caramel versus salted popcorn. From footfalls to food economics, this candid conversation dives into how headlines often miss the full picture—and why the big-screen experience still delivers value for money.