Here's how Mahindra's TUV300 will look like

Homegrown auto firm Mahindra & Mahindra is all set to launch a new compact SUV named TUV300 in mid-September this year to strengthen its position as a leading utiltiy vehicles manufacturer in the country.

"The design of the Mahindra TUV300 has been inspired by a battle tank with raised shoulders, high front nose, flat roof, high ground clearance and straight bonnet," the company said. M&M President & Chief Executive, (Automotive) Pravin Shah said the vehicle will be manufactured at the company's manufacturing facility Chakan in Maharashtra.

"The TUV300 is a compact sub-four metre SUV. This will be a true blue SUV and not a crossover that is mainly the case in the market now," M&M Executive Director Pawan Goenka said.

The TUV300 is expected to compete with the likes of Toyota Etios Cross, Hyundai 120 Active and Fiat Avventura which are priced at a range of Rs 6.23 lakh and Rs 8.89 lakh (ex-showroom Delhi).