I have always seen competitors as just that. Competition. Us versus them. A fight in which throats will be slit and blood will flow. Okay, you get the drift. We always had to be a step ahead and make sure they had no idea what we were up to. Then someone sensible wrote: sleep with your competition.
The article talked about how you should respect your competitors, try to be friends with them outside of work, and look at ways of collaborating with them to increase the market rather than chipping away at each other's market share. And then one day at FusionCharts, we put that goblin of wisdom into practice and carved it in stone thereafter.