| | A. VELLAYAN, Chairman, Murugappa Group | KAVIL RAMACHANDRAN, Professor, ISB | NABANKUR GUPTA, Chairman, Blue Ocean Capital |
| Importance of the factor | Adherence to the factor by Indian business families | Importance of the factor | Adherence to the factor by Indian business families | Importance of the factor | Adherence to the factor by Indian business families |
| FAMILY VALUES |
| Adherence to mission across generations | HIGH | MEDIUM | HIGH | LOW | HIGH | MEDIUM |
| Active collaboration across generations | MEDIUM | LOW | HIGH | MEDIUM | HIGH | MEDIUM |
| True to background/ values/ heritage | HIGH | MEDIUM | HIGH | HIGH | MEDIUM | HIGH |
| Faithful reinforcing of core family values/ business values/ strengthening the soul of the company | HIGH | LOW | HIGH | MEDIUM | HIGH | MEDIUM |
| Loyalty to employees, shareholders, clients, suppliers and the community | MEDIUM | MEDIUM | MEDIUM | MEDIUM | HIGH | MEDIUM |
| Must have reached at least the third generation of family ownership and management | MEDIUM | LOW | LOW | LOW | MEDIUM | LOW |
| Contribution to the society | MEDIUM | LOW | MEDIUM | MEDIUM | MEDIUM | LOW |
| BUSINESS VALUES |
| Excellence in performance standards | MEDIUM | LOW | HIGH | MEDIUM | HIGH | MEDIUM |
| Family values-driven | HIGH | MEDIUM | MEDIUM | MEDIUM | MEDIUM | LOW |
| Growing and profitable company | HIGH | MEDIUM | HIGH | MEDIUM | HIGH | HIGH |
| Credibility of the communicated strategy | MEDIUM | MEDIUM | HIGH | MEDIUM | HIGH | LOW |
| Global in business scope | MEDIUM | LOW | LOW | LOW | MEDIUM | LOW |
| Clarity of the communication strategy => corporate sponsorship (marketing), corporate reputation (identity/branding) | MEDIUM | LOW | MEDIUM | LOW | HIGH | MEDIUM |
| Personal, hands-on, engagement of much of the family | MEDIUM | LOW | MEDIUM | HIGH | MEDIUM | MEDIUM |
| Brand (reputation) building | MEDIUM | LOW | HIGH | MEDIUM | HIGH | MEDIUM |
| SUCCESSION |
| Excellence in governance—selection, development, independence, unifying the family | MEDIUM | MEDIUM | HIGH | LOW | HIGH | LOW |
| Sharing learning within the family | MEDIUM | MEDIUM | HIGH | LOW | HIGH | MEDIUM |
| Strategically adaptive over time and generations | HIGH | LOW | HIGH | MEDIUM | HIGH | MEDIUM |
| Clarification: These ratings are indicative as generalisations across family businesses cannot be made. Use this grid to benchmark and self-appraise rather than for direct comparison with another business family. Full IMD methodology at www.imd.ch/research/centers/lodh/Family-Business-Award.cfm |
