India's best marketers: Looking back

Business Today's annual listing of India's best marketers features some players who did not have healthy bottomlines to report, but had still managed to expand their markets. The listing does not just acknowledge the success of individuals, institutions and corporations, but also presents a sampling of players that have opted for different routes to prise open their key constituencies. How did they do so? Shamni Pande reports. 

Print Edition: 16 Nov, 2008

BT started this listing in 2004 and has tracked innovative marketers since then. Here’s the complete list of all those we selected down the years.

India's best marketers
2007	2006	2004 February	2004 December
Mahindra & Mahindra Bank of Baroda Perfetti IITs Tata Sky ArcelorMittal Jet Airways People Group Nokia India Hidesign	ITC Maruti Udyog Marico Paras Pharmaceuticals IIM Ahmedabad Lalu Prasad Yadav ICICI Bank Kingfisher Airlines Future Group Naukri.com	Sony Entertainment Television Cafe Coffee Day Nokia Perfetti Volvo Karan Johar Reliance Infocomm CavinKare MTR Foods Oriental Cuisines Toyota Qualis	Indian National Congress NASSCOM Air Deccan Biocon Yash Raj Films