The price of a 500 gm pack of detergent powder was Rs 24 in 1992.
It now sells for Rs 60, a 150% rise in 16 years.
If the price of detergent powder keeps rising at the same rate, a 500 gm pack will cost Rs 150 in 2024.
Calculation takes into account a mid-priced variant of branded detergent
Heightened competition in the wash-care segment has helped keep the prices down. Also, there are several variants available now. These range from the basic detergent powder for hand wash to one especially made for frontloading washing machines. For consumers, there is choice at every price point.
Copyright©2022 Living Media India Limited. For reprint rights: Syndications Today