BlackBerry seeks Passport to success with India launch

Aimed at the niche business audience, handset maker BlackBerry on 29 September 2014 launched its new Passport smartphone in India.

Running on BB OS 10.3, the device packs in a 2.2Ghz Snapdragon quad core processor and is paired with 3GB of RAM. The internal storage is 32GB with an expandable memory card slot.

The new OS has an improvised UI, a virtual assistant called BlackBerry Assistant, and a feature called BlackBerry Blend. This new feature allows users to access emails, BBM text and other notifications from the BlackBerry device on their Macs, PCs, iPad and Android tablets.

The phone has a square display measuring 4.5-inch and also has a physical keypad. Its dimensions are similar to that of an actual passport.

The phone supports nano SIM and has a 13MP rear camera with advanced camera software. It also has a 3450 mAh non-removable battery.

Priced at Rs 49,990, the Passport can be pre-booked at Amazon.in and all BlackBerry Stores till October 10.