Is AI Killing Storytelling? The Future Of Creativity In A 3-Second Attention World

As money floods into digital marketing, a bigger question looms: is the art of storytelling dying? With attention spans shrinking to seconds, brands are being forced to rethink how they communicate impact in an AI-driven world. From ultra-short ads and hyper-personalisation to machines that can outthink humans, creativity is facing its biggest test yet. While many believe human imagination will remain the ultimate differentiator, others warn that AI, quantum computing and advanced automation could change everything. Beyond advertising, these technologies will reshape efficiency, healthcare, geopolitics and global growth. In a world marked by uncertainty, inflation and geopolitical tensions, this conversation explores whether humans can stay ahead - and why India could be one of the biggest winners in the AI era.