Now CEO, Then COO: Henrique Braun Of Coca Cola On India’s Massive Growth Potential

In a conversation that now reads like strategic foresight, Siddharth Zarabi’s interview with Henrique Braun - who was then the COO of Coca-Cola and is now the newly appointed CEO- highlights Coca-Cola’s long-term conviction in India’s growth story. Braun described India as the company’s largest market by volume, growing in perfect alignment with the country’s rapid economic expansion. He emphasised how India’s booming infrastructure, digital transformation, and consumption surge positioned it as one of Coca-Cola’s fastest-growing markets globally. Calling India a “developing market with huge runway ahead,” Braun outlined a dual-speed strategy aimed at capturing long-term demand. Today, as he takes over as global CEO, his earlier insights underscore why India remains central to Coca-Cola’s global growth blueprint.