LIVE: Blue Star’s B Thiagarajan On Festive Sales Surge, GST Cuts & Tariff Pressures

Join us LIVE on Business Today TV with anchor Sakshi Batra as we speak to B. Thiagarajan, Managing Director of Blue Star. In this exclusive interview, he shares insights on the sudden upswing in festive demand following GST rate cuts, how the company plans to pass benefits to consumers, and the impact of rising U.S. tariffs on Indian imports. With AC and durable goods sales already reporting double-digit growth, Thiagarajan discusses inventory strategies, consumer trends, and pricing challenges. Don’t miss this deep dive into India’s durable goods industry at a pivotal moment. Tune in, ask your questions, and stay ahead.