In this exclusive conversation from the India Experience Centre in Davos, now more relevant as Henrique Braun takes charge as CEO of Coca-Cola—the global leader outlines why India sits at the heart of Coca-Cola’s future strategy. Braun reveals that India is the company’s largest market in volumetric terms and continues to deliver one of the fastest growth trajectories worldwide, powered by rising consumption, strong digital infrastructure, and expanding distribution. Flagship brands like Thumbs Up and Sprite have already crossed the $1-billion milestone, while categories from sparkling to local favourites like Limca and Mazaa are accelerating. Braun also highlights Coca-Cola’s pioneering use of AI in marketing, its cricket-linked digital engagement, and confirms the much-loved Coke Studio India is returning for a new phase. India, he says, remains a “dual-engine, all-weather” growth market for the company.
Rupee Falls To 90 Mark: Travel Costs Jump, Markets Rattle, And Experts Ask- Is This The New Base?
U.S. Fed Cuts Rates, Warns Of Sticky Inflation | Trump Says Cut Too Small, Calls Powell A "Deadhead"
Tirumala Tirupati In Crisis: ₹54 Cr Fake Silk Scam Surfaces After Ghee Row, Probe Intensifies
Pokhara Airport Scandal: Chinese Builder Accused Of Inflating Bills As Nepal Uncovers "Scam"
When Coca-Cola’s New CEO Explained The Company’s AI Vision | Henrique Braun
