Don Julio Brings Mexico’s Day Of The Dead Celebrations To India In Vibrant Tribute

BTTV’s Aastha Chopra had a fun chat with Ruchira Jaitly, Chief Marketing Officer at Diageo India, who shared how Don Julio Non-Alcoholic Carbonated Beverages brought the spirit of Mexico’s Día de los Muertos to India through immersive experiences. She also mentioned that the celebrations featured a grand Catrina installation at Carter Road, paying homage to love, memory and legacy. She added that Mumbai’s Mukesh Mills transformed into a stunning tribute with marigolds, candles, a traditional ofrenda by Mexican artist Lourdes Villagómez, global music acts and crafted drink experiences. Jaitly said the celebrations aim to strengthen cultural connections and honour life and remembrance while inviting people in India to experience Mexico’s rich heritage.