Snap Inc. CEO, Evan Spiegel Addresses Deepfake Concerns in Content Creation

In response to the surge in content creation driven by AI, including augmented reality (AR) and beyond, Snapchat CEO Evan Spiegel underscores the critical need for guardrails to tackle the challenge of deepfakes. Emphasizing the significance of authenticating real news, Spiegel reveals Snapchat's approach of maintaining a closed content platform. This means carefully selecting publishers allowed on the platform and ensuring content adherence to strict guidelines. In an exclusive interview with Business Today in Jaipur, Spiegel discusses the evolving landscape of AI, addressing concerns over deepfakes and misinformation. The CEO's insights come in the wake of a recent viral deepfake video featuring Indian actress Rashmika Mandanna, highlighting the growing importance of combating deceptive content in the digital realm.