scorecardresearch
Dabur takes the innovation route
IN THE NEWS

Dabur takes the innovation route

Dabur takes the innovation route
  • 1/7
Dabur India takes the issue of innovation seriously. Sanjay Singal, General Manager (Marketing), visits a beauty parlour in Ghaziabad, to take consumer feedback on the company's new Oxylife Bleach.
Dabur takes the innovation route
  • 2/7
Singal discusses the product's benefits with a beautician.
Dabur takes the innovation route
  • 3/7
Taking it a step forward, Singal even takes the beautician through steps necessary for effective results.
Dabur takes the innovation route
  • 4/7
Dabur's general manager (Marketing) shares the science behind Oxybleach's work on the skin.
Dabur takes the innovation route
  • 5/7
Companies can no longer take the easy route to new product launches. Consumer is the king these days.
Dabur takes the innovation route
  • 6/7
When it comes to health tonics such chyawanprash, Dabur rules the roost. Praveen Jaipuriar, Dabur's Additional General Manager (Marketing), discusses product formulation with his chief scientist at their new R&D centre.
Dabur takes the innovation route
  • 7/7
A research assistant at Dabur's lab working furiously to show results.