Jio Effect: Vodafone offers 4 times more data for same price

The telecom industry's tariff wars seem to keep gettingfierce but is eventually benefiting the consumer. After a series of discounts on datapacks from all major telecom companies in the country, Vodafone has decided to offer four times the data for the sameprice.

Vodafone subscribers will now get 1GB data for a month in Rs150 and 4GB data in Rs 250. The Rs 350 pack will now get 6GB data and the Rs1,500 plan will now offer 35 GB data a month.

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According to the company, the offers can be availed viaonline retailers as well as brick and mortar stores or touch points. The 4xoffer might vary from circle to circle.

Commenting on the launch, Sandeep Kataria, Chief CommercialOfficer, Vodafone India said, "Our customers are consuming more of contentand video online. With these super rich data packs, our rapidly growing base of4G customers across 17 circles can enjoy much more of mobile Internet whileremaining confidently connected on Vodafone SuperNet 4G. It will also encouragefirst time and limited users of mobile Internet to explore more by providinggreater value. They can access four times more of their favourite contentonline for the same cost in a truly worry free manner. "

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Launch of Reliance Jio in September last year led to theonset of this tariff war. Telecom companies are continuously trying to retainor add consumers to their network by offering heavy discounts on all datapacks