Now get 50% 'data back' under Airtel's Happy Hours

Taking cue from eCommerce companies' cash-backs, telecom major Airtel will offer "data back" to its prepaid customers to drive usage in non-peak hours.

Under its 'Happy Hours' offer, Airtel will offer 50 per cent data back for all in-app content downloads scheduled between 3.00 am and 5.00 am, it said in a statement.

So, if a customer schedules a video download of 100 MB during the said time, he/she will get 50 MB of data credited back to his/her account.

"App users will benefit as they can schedule their non-urgent and heavy downloads without having to stay up and also benefit through 50 per cent saving on data," it said.