Till last year, India’s top two carmakers-Maruti Suzuki and Hyundai-commanded a cumulative market share of 65.4 per cent. Today, this number is 57.4 per cent. Maruti alone lost 7.3 per cent share in November 2021 after selling iust over 1 lakh units, as per Federation of Automobile Dealers Associations (FADA). Sure, a shortage of semiconductors has crippled its production, but that is true for others, too. Maruti's sales declined in all maior segments-mini, compact and SUV. FADA attributes it to a subdued demand for entry-level cars as "customers continued to conserve money due to their family's healthcare needs”.
So, who's gaining? Tata Motors, primarily, but also Mahindra & Mahindra and Toyota. With 12 per cent market share, Tata Motors is within handshaking distance of No. 2 Hyundai (15.51 per cent share). New launches and growth in sales of EVs have helped Tata punch its way up the pecking order.
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