Most publications live from issue to issue. Once an issue hits the newsstands, it becomes a closed chapter. That's not the case with us. Though we too want to keep giving you a new issue of MONEY TODAY every two weeks, we wish all our previous issues were also available to you with as much ease as the new ones.
That’s because we are never in "news" and, therefore, forever of use. Even the newsiest of our issues — like the current one, which is pegged on the stock market volatility — has features that are of timeless interest and utility.
Our past issues on life insurance, real estate, mutual funds, financial rights (to name just a few) are as relevant today as they were during their issue cycle. How we wish we could give you the new with the old and not as a replacement for the old.
Well, we are now doing that and doing that for free — on the newsstand called www.moneytoday.in.
In case you haven’t visited the website of late, we suggest you do that right away. It is now a comprehensive storehouse of all our past 27 issues and more. Right from the launch of MONEY TODAY we have tried to create complementarities between the magazine and the website so that both versions — online and offline — add to each other’s usefulness. We must admit, though, that the sheer possibilities of what all we can offer you in cyberspace are overwhelmingly exciting.
One of the biggest learnings for us in the past one year has been that the MONEY TODAY reader is not just a passive recipient of our information and analysis, but a partner in content creation. And the Internet is the best medium to get the most out of this partnership — for you and for us. In the coming months you will see several initiatives on our website to make this partnership stronger and more vibrant.
Beginning mid-October we have taken a few steps in this direction by adding some new interactive features. In changing our presence on the Net, we will try and appeal to both categories of readers defined famously by Rupert Murdoch as “digital immigrants” (older people) and “digital natives” (the young).
As in the magazine, so on the Net, we will offer features that are relevant for readers ranging from schoolgoing children to senior citizens. But most importantly we will make our website a place for conversation and debate where through means such as blogs (in addition to e-mail) you can engage us in extended and beneficial discussions — 24/7.
