When Money Today was launched as a fortnightly magazine over two years ago, we wanted to focus on the utilitarian aspect of personal finance and present it to you shorn of jargon. We’ve followed the news, culled out the relevant aspects and told you how it can affect your wallet — in terms of both spending and investing. However, as with every business, we must keep pace with the consumers’ changing requirements. Since our readers are our consumers, we’ve paid heed to their needs.
We found that our readers prefer more analytical pieces that can help them take spending and investment decisions. We also discovered that many readers save the back issues of the magazine and refer to them frequently. The winning combination of utility and timeless content has obviously won many followers. We also realised that we did not need the format or frequency of a news magazine to stay relevant. We have, therefore, decided to serve you better by making the magazine monthly. While many of our regular features still find a place in the fresh format, others have been revamped and new ones introduced. The idea is to give you articles with greater depth and insight.
To kick off our entry into the monthly territory, we decided to focus on the single most troublesome aspect of financial planning—retirement and pensions. In a country where social security is almost unheard of, retirement planning is vital. We examine the likely impact of the New Pension Scheme. Apart from the regular features covering banking and investment, this issue introduces a range of sections, including new career options, consumer issues, and an analysis of new products and services. We shall also be talking to a wider range of experts in various fields on a regular basis, starting with this issue. In addition, we have tried to decipher the data available on stocks and mutual funds in an effort to make it more relevant.
We hope you will find the end result of this exercise as useful, the analyses as deep and the coverage as wide as when we came out twice a month.
