Cisco Systems, a global networking company, recently released a report on how the world of communications is changing because of what it calls the 'millennial culture'. Marie Hattar, Vice President, Borderless Networks Marketing at Cisco Systems, shared its findings as well as her views on the future of communications in a telepresence interaction with BT's Sunny Sen. Edited excerpts of the interview
On the changing customer mindset:
Three years back some of our customers did not want their employees to access data through their personal devices. Now, these companies want access on devices like the iPad and the iPhone.
Importance of social networking: It is like a business vertical coming up. Social networking is bringing in a lot of attention. It is a very cost-effective way of doing business. It is a supplement for sales processes.
On the future office: We have an Enterprise Briefing Centre in Bangalore which shows what the future 'office' will be like. These will be more personalised offices. Creating such offices and leasing them out might be a futuristic business model.
On penetration of market: We are looking at a few licensing models. But it is good to first start seeding the market with these new services. Facebook started as an ad-free service, was seeded in the market and then got advertisements